Displaying at tradeshows is an excellent marketing approach for businesses that want to enhance brand awareness or even introduce new products to the market. It is an effective way of reaching out to a targeted market segment and generate high-quality leads. However, successful trade show displays take a significant amount of work and resources to design and build. When it comes to tradeshows, the devil is in the details, and therefore, you have to take your time to prepare well regardless of the size of your company. Below are some common tradeshow display pitfalls that you should avoid for you to reap maximum benefits from your investment.
Failing to Go Through the Exhibitor’s Manual
Many exhibitors ignore the exhibitor’s manual. This is the document that exhaustively highlights all the rules and regulations to be adhered to during your time at the tradeshow. For instance, it can include the technologies that the event can support, the kind of tradeshow display lighting acceptable at the event, and the deadlines for renting equipment, among other regulations. If you go through the manual carefully, you will be in a position to know everything you need to be successful in a particular tradeshow.
Failing To Plan Ahead
Designing and constructing a unique tradeshow display takes time. Unfortunately, some exhibitors fail to plan ahead. A good tradeshow display can take up to eight weeks to build and even much longer to design. Failure to get in touch with your tradeshow display company in good time means that you might not get your booth on time and you could miss deadlines at the event. Therefore, if you are thinking of displaying your products at a tradeshow, it is wise to start contacting ExpoMarketing early enough to have adequate time for developing a tradeshow display that will meet and exceed your expectations.
Choosing to Do Everything On your Own
Many exhibitors make the mistake of trying to manage everything to do with a tradeshow display on their own. Unfortunately, managing a tradeshow display is quite a daunting task that can draw you away from the core of your business. Therefore, instead of wasting time on tradeshow display project management, you should work with a full-service tradeshow company such as ExpoMarketing. They will handle everything from design to construction to transportation to installation to uninstalling. This will leave you with adequate time to plan for your presentations and talk to your potential customers.
Choosing the Wrong Size of Display
This error occurs even before the design process begins. It has to do with choosing the wrong size of the tradeshow display. For instance, reserving one booth size and building another could lead you to custom exhibits that do not fit. In other cases, the size might fit but fail to meet your needs. Therefore, size is an essential factor that you should consider when it comes to choosing a tradeshow display.
Overall, it is apparent that tradeshows are great marketing events that businesses of all kinds and sizes should capitalize on to improve their brand awareness and achieve other marketing goals. However, there are several pitfalls that you should avoid for you to have a successful tradeshow display. Most importantly, it is wise to work with a reliable full-service tradeshow company such as ExpoMarketing. This will ensure that you get a high-quality booth and qualified people to support you.